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♦ To transform the customer banking experience into a fruitful and enjoyable one.
♦ To leverage technology for efficient and effective delivery of all banking services.
♦ To have bouquet of product and services tailor-made to meet customers aspirations.
♦ The pan-India spread of branches across all the state of the country will be utilized to further the socio economic objective of the Government of India with emphasis on Financial Inclusion.